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Women of GlobalStep: Meet Jennifer Schelling, Vice President of Marketing

In honor of Women’s History Month, in the following weeks we will be sharing stories of some of the amazing women who work at GlobalStep. Today, we are featuring Jennifer Schelling’s story, who joined in February 2022 as Vice President of Marketing. Jennifer is currently located in New York. What follows is a Q&A edited for clarity and length.  

Why did you choose to work in the video game industry?    

I did not actively seek a job in the video game industry, but I’m absolutely thrilled to have landed at GlobalStep. My husband is an avid gamer and he knows a tremendous amount about the industry. He will frequently hear me on conference calls and slip me a note with a question I should ask or a point I should make. I love having someone to help me understand the industry better and bounce ideas off of. 

But more importantly, my stepson Ryan lived and breathed video games. He would play games on the ride to school each morning – and then race home after school to continue playing. Homework and dinner were an inconvenience to him as they took time away from gaming each evening. Sadly, my stepson passed away suddenly in October 2020. When I was offered this job, there was no question that I would take it. I consider it a tribute to Ryan. A way for me to embrace and immerse myself in an industry that was so incredibly important to him. And I’m honored to do so. 

What is your background (in gaming, or elsewhere)? 

I spent 21 years with Cognizant in various roles within marketing. I have a passion for events and spent many years planning, organizing, and executing their largest annual C-level event, which drew 500+ attendees. My last role with Cognizant was managing Diversity & Inclusion marketing, which is a role you don’t see often. However, due to my extended time there, I was excited to share Cognizant’s story about our growth, the employee resource groups we established, and ensure that we recognized the many holidays around the world that celebrate diversity.   

Do you play video games? If yes, what are some of your favorite games? 

I grew up with two brothers playing games that were popular in the 1980s. Pac-Man, Donkey Kong, and Super Mario Brothers were some of my favorites, but I never considered myself an active gamer. Now, with a full-time job and a family, I don’t make the time for playing games like I did in my teens. I’m currently obsessed with Wordle and Quordle, but I don’t think true gamers would consider those video games! 

Do you have a preference between PC, mobile, and other consoles? 

Any games I play are played on my mobile device. I play Wordle and Quordle first thing each morning and may play another game or two before bed. Most of the games I play involve words: word finds, word scrambles, crossword puzzles, etc.   

If you had to recommend other women to get into gaming, what would your advice be? 

The games industry tends to be male dominated. My advice to women would be not to be intimidated. One of my key takeaways through my work with diversity and inclusion is that women need to use their voice more. We have a different perspective than our male counterparts, and it’s important that the industry incorporate the thoughts and opinions of all genders. To the women interested in working in gaming: be confident, use your voice, and own your opinion.   

Who inspires you in life? 

That’s a tough one.  I’m incredibly fortunate to have so many amazing people in my life. My teenage girls (ages 18 and 16) inspire me with their energy and determination. They are both three-sport athletes. My older daughter is a college freshman who was recruited to play lacrosse. My younger daughter is a high school junior who was recruited to play lacrosse in the fall of 2023. Their diligence and determination on and off the field inspire me tremendously. 

My husband is also a true inspiration. When you have someone in your life who loves you unconditionally and who supports you every step of the way – no questions asked – it makes you want to be a better person. Through triumph and tragedy, he has shown me the meaning of family, love, and strength.   

Can you tell me about your role specifically? 

I studied marketing in college and have never deviated from marketing in my career. I enjoy marketing because there are so many facets to it. The events aspect of marketing has always been my passion, but I also enjoy all of the other facets: content creation, website design, social media, videos and podcasts, etc. Marketing is all about understanding the wants and needs of the consumer – and I very much enjoy learning how people think, understanding why they choose one product over another – and then creating a compelling experience that resonates with them. It’s incredibly important to love what you do – and I absolutely do. 

This piece is part of a series of interviews GlobalStep is conducting to showcase the talent and expertise of the wonderful women working at our organization. 

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