GlobalStep at the Game Developers Conference 2020

We’re delighted to announce we’ll be out in San Francisco for the Games Developer Conference 2020 (GDC) at the Moscone Center from 16th March – 20th March 2020.

As one of the largest professional games industry events in the world, the Game Developers Conference brings together the game development community to exchange ideas, solve problems, and shape the future of the industry, and with a record-breaking attendance in 2019, we’re excited to see what GDC 2020 will bring!

As the leading technology solutions provider to the games industry, GlobalStep will be available to discuss your current and forthcoming development requirements.

If you’re a publisher or developer of digital content, games, applications and more, we’d love to discuss how we can help you deliver the very best experience for your users, save time and money in development, protect and enhance your brands reputation as well as maximise your potential profits.

GlobalStep can deliver a wide range of cutting edge services and we’re keen to provide you with assistance throughout your development life-cycle and beyond, including; Games QA (Functionality Testing, Compatibility and Compliance Testing), Localisation, Localisation QASoftware Testing, Player Analytics, Application Development, and so much more!

To secure a meeting with one of our team, please complete the form below.

We look forward to seeing you!

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What to expect at Game Developers Conference, 2018

With a rich history spanning over 3 decades, the Game Developers Conference in San Francisco has firmly established itself as one of the flagship events on the gaming industry calendar. Attracting over 26,000 attendees each year right from programmers, artists, producers, game designers, QA professionals, audio professionals, business decision-makers, etc. – GDC is a must-attend for anyone working or looking to make a career in the interactive entertainment industry.

As one of the world’s leading Game Testing Companies, GlobalStep has been a key part of GDC in the past as and delegate as we led conversations about the future of QA in gaming. We were there in 2017 as the Nintendo Switch started making big waves and redefining console-based gaming, and as Augmented Reality finally took a big step forward with Pokémon Go.

As we get ready for GDC 2018, here are our thoughts on what we think will be some of the main talking themes this year:

  • The return of PCs and Consoles: With mobile-based games gaining significantly over the last few years, we’re expecting PCs and dedicated consoles to dominate developer interest this year. With all the 3 major console manufacturers tasting success and customer acceptance with their flagship consoles – The PlayStation Pro, The Nintendo Switch and The XBOX One X, The PS VR, we’re expecting to see several interesting hardware and software concepts to be unveiled at GDC. That said, mobile continues to be the future of immersive gaming and we expect to see some fascinating game previews especially around Mobile AR / VR.

 

  • Monetization & Community Management: With the lifecycle of games steadily increasing, we are expecting to see interesting discussions on monetization strategies – including in-game advertising, loot boxes and freemium models. Developers and studios are also increasingly becoming aware that the fate of their games depends upon user acceptance and opinion – most commonly displayed on social media. Community management and social media engagement strategies are therefore going to be an important topic of discussion, especially among the burgeoning community of indie developers.

Over the last few months, we have been having some fascinating conversations with our customers as well as industry leaders over the need for QA to extend itself beyond the traditional beta phase of development. This led to the reimagining of traditional QA into holistic 360-degree QA that has a far-wider influence and improved value addition into the game development process.

Re-imagined QA shifts left to provide valuable insights into the design and development phases to improve predictive outcomes. It shifts right towards the release process with a focus at collecting data to provide insights into a better update and monetization strategy. It shifts up to align itself with business strategy and KPIs to provide better return on investment. And last, but not the least, it shifts down to be closer to players, social media, and communities to provide valuable insights into maximizing a game’s value proposition.

We’re excited about the week-long of exciting new developments, announcements, and deliberations at the GDC. Are you going to be there too? To set up a discussion with us, click here. and follow #TalkToGlobalStep for more updates from us!

[Aashish Washikar is the Head of Corporate Communications at GlobalStep. ]

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The Next Wave of Game QA – Unlimited Opportunities to Exploit

Games QA has traditionally been and continues to be one of the key components of the game development life cycle. At its core, it consists of ensuring that the game is behaving as intended, reaches the quality standards expected by users, and meets the requirements set by hardware manufacturers. Games have experienced a paradigm shift themselves – from being one-time monetization model (Develop, Package, Ship) to an ongoing monetization model (Develop, Go Live, Update) model. Previously, games were boxed products, which were once published and done with. The environment has now moved to digital platforms, Games as a Service and freemium models.  Alongside, QA has also evolved to take on a much wider role.

QA has evolved from a rudimentary beginning where quality was more of a reactive concept and undertaken only in retrospect. As publishers and developers realized the implications that a poor quality gameplay could have on a game’s lifecycle and customer satisfaction and retention, they started becoming more proactive, and the significance of QA started gaining momentum.

This merits the question – has games QA as a process achieved its maximum potential? I say – far from it! QA is still an isolated part of the game development process, restricted to the beta phase in most instances with a limited scope on either side of beta. But this is about to change as GlobalStep gets ready to reimagine Games QA at the Game Quality Forum 2017. We are introducing the concept of Holistic 360° QA – the new wave collaborative and inclusive QA approach that will have a far-reaching impact on how QA is perceived and the value addition that it can provide

Can you imagine a completely revamped scenario where:

– New wave QA extends far beyond its existing scope and applies itself to the game development life cycle to provide inputs into each stage – resulting in improved predictability and reduced risk.

– Early and continuous engagement of QA right at the start of the game development life cycle during the design phase resulting in better predictive outcomes.

– The entire development team’s DNA becomes impregnated with a strong focus on finding and fixing faults early, incorporating and leveraging feedback from a wide network of sources including telemetry and analytics and deployment of automation – inspired by new wave QA.

– Continuous improvement doesn’t remain a QA-specific process only – but extends throughout the development cycle and closed-loop feedback is incorporated at every state of input and output to improve quality.

– The operating model fosters and empowers collaboration, coordination, and co-operation not just between QA and other teams – but between all the stakeholders for the most optimum and long-lasting games.

The new wave of QA will be pragmatic, creative, supportive and an enabler adopted by emerging leaders and game changers in the games industry. It aims to improve everything from overall game quality, to speed to market, player retention, customer satisfaction, and net promoter scores!

Are you excited about reimagined QA? Watch it being unveiled and meet our experts at Game Development Forum 2017. Click here to book an appointment.

[Suresh Iyer the Senior Vice President – Delivery and Operations and is responsible for the overall strategic and operational responsibility for all service lines of GlobalStep – Testing and Validation, App-Dev, Customer service and Video Analytics. He will be part of the delegation attending the conference.]

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What to expect at the Game QA and Localisation, Europe 2017

I’m excited to be part of one of the biggest QA and localisation conference for gaming industry in Berlin next week. While, I’m packing my bags, a quick blog to share my thoughts with you.

First things first! The event is going to be taking place in the beautiful city of Berlin for the first time. The location gives a very relaxed and friendly environment to reach out to fellow gaming professionals and exchange views on industry trending topics such as localisation, improving game developer workflows, developments in the game testing services and much more.

Improving the testing experience by analyzing the risks. Creating and managing successful QA services requires massive investments in technology, personnel, and resources.  The rapid evolution of platforms, reduced timelines, increasing complexity of cloud based environments, and the fragmentation of devices presents many unique challenges for a QA function in terms of test coverage within the swamped test schedules and to maintain its brand value in a highly competitive environment. My colleague, Suresh Iyer, will be presenting his thoughts on Risk Based Testing (RBT) – as applied to software testing and its extension to games testing to allay the fears of “not enough testing”

Unity in diversity: One of the pain areas for any game developer or publisher is to manage multiple teams and different workflows. I’m excited to hear the experts share their opinion on how uniting cross functional teams can maximize the collaboration and hence improve game quality. The panel at the event will have participants from key players in the gaming industry, who will discuss and brainstorm on how the companies re-work internal structures, and update the workflows to foster a culture of collaboration and innovation.

Localisation! Yes, it is one of the key service offering for various companies in the games industry and GameQA has ensured that they focus on this. No wonder, major part of the conference schedule is dedicated for various topics under Localisation umbrella. The key industry leadership is going to be talking about organizing teams to manage Localisation for a complex title. There are also going to be sessions which will prove to be very helpful for the team managers as they struggle to find the right collaboration tool for the team.

Its learning as well! The breakout sessions which are spread across the conference schedule promise to be helpful and informative. Interactive sessions focusing on identifying, developing and deploying the latest tools and techniques, improving internal cross functional relationships and workflows to create a culture of collaboration will be a great opportunity for the attendees to learn from the peers. I also love the networking sessions where you get to talk to people from different companies and learn more about the thing that they are engaged in.

GlobalStep is a sponsor of the event. Use #TalkToGlobalStep on Twitter to join the conversation.

Watch this space for more details, as we gear up for the event!

[Sumit Arora is the Operations Director in the Interactive Entertainment practice at GlobalStep and will be part of the delegation attending the conference.]

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Key Takeaways from the 2017 edition of E3

We were at Electronic Entertainment Expo, popularly known as ‘E3’ earlier last week, as a game testing services provider. We try to capture the essence of the event for you. E3, as we all know, is the world’s premier trade show for computer and video games and related products. The congregation of game enthusiasts is organized by Entertainment Software Association(ESA), one of the world’s leading trade organizations for the games industry.

So, what was special this year?

Change is the new normal – This year, we saw major publishers either announcing changes to their hit games or at least announcing the plans to change them. We saw Ubisoft announcing major changes in Assassin’s Creed Origins 10-year-old combat exploration story board, and in the crime story and the race tracks for the racing game The Crew 2.

Many games will see the light of the day. Arguably, most of the gaming enthusiasts would have been happy to know the launch of Ubisoft’s long awaited Beyond Good & Evil 2 and relaunch of Shadow of the Colossus by Sony. One of the other eagerly awaited games was Crackdown 3, which was announced by Microsoft way back in 2014, seems to be launching it on Xbox One and PC in November this year.

It was end of the world! Well, according to the Wolfenstein 2: The New Colossus game released, it surely was for the Americans. The third Reich who never failed, destroys everything coming in its way.

VR is yet to catchup. While Virtual Reality games are fun and lot more engaging, at E3 this year we saw slow adaption of the technology. While the big players like Microsoft almost missed talking about VR, there was showcase of games such as Doom VFR and Fallout 4 VR by Bethesda and The Elder Scrolls V: Skyrim VR by Sony. What we think is, it will take some more time for VR games to gain a mind share among the players.

This was one of the most successful and surprising editions of E3 this year. We are now packing our bags for the Games QA conference in Berlin next week. So see you in Berlin!

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