The Ultimate Role for a Growth Driver!
This is a dream role for a passionate demand generation expert ready to accelerate growth, shape a high-impact strategy, and drive meaningful results at GlobalStep, a global leader with 20 years of proven success in the gaming and digital industries.
Imagine stepping into a thriving organization, already trusted by marquee global brands, backed by an established global infrastructure, and fuelled by a visionary CEO and supportive leadership team committed to investing in a dynamic and rapidly evolving marketing department.
As our Director of Growth Marketing, you will architect the future of demand generation, driving innovative multi-channel campaigns across all lines of service, directly influencing GlobalStep’s growth trajectory—making an immediate, measurable, and rewarding impact from day one.
Key Responsibilities
Strategic Leadership
- Develop, execute, and optimize a comprehensive demand generation strategy aligned with company goals.
- Expand GlobalStep’s market presence within target industries and geographies.
Demand Generation & Revenue Growth
- Lead the strategy and execution of integrated, multi-touch B2B marketing campaigns (including digital marketing, content marketing, PPC, SEO, social media, email, direct marketing, and events) to drive lead generation and pipeline acceleration.
- Leverage data-driven insights to maximize marketing ROI and support aggressive growth targets.
- Collaborate closely with Sales to ensure alignment between marketing initiatives and revenue objectives.
- Optimize customer engagement through compelling content such as whitepapers, blogs, webinars, and case studies.
Brand Development
- Design campaigns to elevate GlobalStep’s brand presence and positioning in target markets.
- Develop compelling narratives that highlight GlobalStep’s unique value propositions across services and regions.
- Establish GlobalStep as a thought leader through strategic content initiatives and industry engagement.
Market Insights & Innovation
- Conduct market research and competitive analysis to identify growth opportunities.
- Implement emerging marketing technologies and best practices to maintain market leadership.
Build Comprehensive Demand Generation Engine
- Establish and manage KPIs and budgets, ensuring clear ROI and performance tracking.
- Contribute to the identification and integration of key marketing technologies.
Collaboration & Integration
- Work closely with cross-functional teams (Sales, Product Development, Operations) to deliver cohesive go-to-market strategies.
- Foster collaboration and accountability within the marketing organization.
Qualifications & Experience
- Experience: Minimum 8+ years in demand generation or growth marketing leadership roles within B2B technology or digital services. Gaming industry experience is a plus.
- Strategic Vision: Proven ability to translate business goals into actionable marketing strategies that drive measurable growth.
- Analytical Expertise: Strong experience in marketing analytics, attribution modeling, and data-driven decision-making.
- Campaign Leadership: Deep expertise in executing and optimizing multi-channel marketing campaigns.
- Communication Skills: Exceptional verbal and written communication, with the ability to craft compelling brand narratives.
- Technical Proficiency: Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (Salesforce preferred).
- Education: Bachelor’s degree required; MBA preferred.