The First Step in a Global Game Plan When a player opens a video game for the first time, they’re not just starting a new adventure; they’re stepping into a world crafted with care, designed to be immersive and engaging. However, what resonates in one culture might fall flat or even offend in another. This is where the art of localization becomes critical, transforming a video game from a product of one culture into a global phenomenon. Localization extends beyond mere translation, embedding cultural nuances, humor, and references that make a
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