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The importance of Player Support

How to protect your investment in a free to play model

How to empower your players voices to drive the video game’s success through analysis and proactive engagement. Author: Mike PipicelloMike is the Vice President of Client Services at GlobalStep and works with Video Game Clients to enhance the overall player experience and improve monetization.  Gaining players is expensive! The average cost per download on a free to play game in the mobile space can range anywhere from US$ 2-6per download. It is crucial that all parts of the game and experience are top notch to protect that investment. According to Ark

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