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Over the past two decades, our industry witnessed unprecedented growth, soaring from an estimated $41.9 billion in 2007 (PwC, Ars Technica) to over $228 billion in 2023, with some estimates suggesting it reached as high as $396 billion in 2023 (Statista). This expansion was driven by digitization revolutionizing video game distribution, innovations in monetization such as subscriptions, free-to-play models, and live operations with downloadable content. Further catalysts included the smartphone revolution, exponential increases in processing power, and the meteoric rise of social media — collectively bringing billions of new game players into the fold and fostering unparalleled creativity and innovation.