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How to protect your investment in a free to play model

How to empower your players voices to drive the video game’s success through analysis and proactive engagement. Author: Mike PipicelloMike is the Vice President of Client Services at GlobalStep and works with Video Game Clients to enhance the overall player experience and improve monetization.  Gaining players is expensive! The average cost per download on a free to play game in the mobile space can range anywhere from US$ 2-6per download. It is crucial that all parts of the game and experience are top notch to protect that investment. According to Ark Invest Big Ideas only 20% of revenue came from

DO NOT LET TECHNICAL DEBT COST YOU A FORTUNE

DO NOT LET TECHNICAL DEBT COST YOU A FORTUNE

Every bug and payoff task in a software development project carries an opportunity cost. Know how you can tackle tech debt and mitigate associated risks. Author – Abhi Bisen Abhi…