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Low framerates kill immersion. Lag or choppy animations at an action moment can turn players off. Although great visuals create a game’s image, it is the performance that keeps players hooked. The key isn’t solely to avoid slowdowns. It’s to ensure the world of the game visually and aurally resembles the world the creators envisioned. Take the Monopoly Man in Monopoly or the character Marcus Fenix in Gears of War. These aren’t just visually pleasing characters. They blend completely into their surroundings and match the tone and look of the game. This visual harmony enriches immersion and encourages investment on