Read our latest insights.

What makes a video game memorable worldwide? A lot of times, it is not the mechanics or the narrative; it’s that feeling that will often stay with the player. This feeling can be subtly shaped with one powerful tool: color. Color theory is an important aspect of level design in influencing mood, guiding behavior, and alchemically creating an immersive experience. Yet, so many designers let color fly right by, never quite giving gameplay the right boost it needs.   The Problem: When Visuals and Player Emotions Don’t Align  Of the common issues with level design, some of the most frequent offenders